It may sound silly, but one of the hardest parts of selling life insurance is convincing people that they’re not immortal. The reality is that roughly 600,000* Americans die in the prime of their lives each year.
Remind your clients about this reality by sharing realLIFEstories – true stories of families who suffered loss but were able to move forward financially thanks to the benefits of life insurance. Here are 4 ways to make realLIFEstories work for you during LIAM and beyond.
#1 Mail realLIFEstories flyers with approach letters
These true stories of loss are a gentle way to remind your clients that adversity strikes everyday people all the time, which is why they need to protect their loved ones with life insurance. Be sure to ask for an appointment and follow-up with a phone call.
#2 Show realLIFEstories videos during face-to-face meetings
LIFE’s realLIFEstories videos bring these compelling stories to life. They range from 3-4 minutes in length, and will help you to firmly establish the need for life insurance. After watching them, your clients will be done with the question of “if” and will be ready to focus on “how much” and “what kind.”
#3 Use the 3-Step Guide to find the best story for a particular client
This free Guide provides additional advice on how to incorporate realLIFEstories into your marketing efforts, and segments the stories into categories so you know which ones will work best for a particular client situation (e.g., a young family, business owner, single parent, etc).
#4 Get inspired by watching realLIFEstories “live” from the NAIFA convention
On Tuesday, September 11 @ 4:10pm Eastern, LIFE will share its four newest realLIFEstories in an hour-long event streamed live via the Web from the main stage at NAIFA’s annual convention in Las Vegas. Hear from the clients and agents behind the stories in this year’s realLIFEstories special section in O, The Oprah Magazine (see the section at: www.lifehappens.org/realLIFEstories2012). It’s one of the year’s most moving and inspirational industry events, and you can watch it live at: www.lifehappens.org/rls2012.