Workers on Uphill Road with Consumer-Driven Health Care
June 14th, 2013, in Grow Your Business
 

Many are not prepared for increased costs, may not want control, and lack education.

American workers are facing a sea change when it comes to health care options. With rising health care costs and reform legislation, the traditional method of simply picking a comprehensive insurance plan from a few options offered by an employer will soon be a thing of the past.
But will consumers be prepared to take greater control, handle rising costs, and make sound decisions? Not according to the 2013 Aflac WorkForces Report, which found that:
  • Nearly three-quarters (72 percent) of the workforce have not heard of the phrase “consumer-driven health care.”
  • More than half (54 percent) of workers would prefer not to have greater control over their insurance options because they don’t have the time or knowledge to effectively manage it.
  • 62 percent of workers believe the medical costs they will be responsible for will increase, while only 23 percent are saving money for potential increases.
  • 75 percent of workers said they think their employer would educate them about changes to their health care coverage as a result of reform, but only 13 percent of employers said educating employees about health care reform was important to their organization.
“It may be referred to as ‘consumer-driven health care,’ but in actuality, consumers aren’t the ones driving these changes, so it’s no surprise that many feel unprepared,” says Audrey Boone Tillman, executive vice president of Corporate Services at Aflac. “The bottom line is if consumers aren’t educated about the full scope of their options, they risk making costly mistakes without a financial back-up plan.”
New decisions daunting
As consumers are confronted with more health care decisions, the report found that many workers already find health insurance decisions challenging and have reservations about taking greater control. Five out of 10 (53 percent) fear that they may not adequately manage their coverage, leaving their families less protected than they are now. Not only have they been historically complacent, with 89 percent admitting they choose the same benefits year over year, but many also don’t understand the options provided to them.
The report found that among consumers:
  • 32 percent are not very/not at all knowledgeable about health savings accounts.
  • Three out of four (76 percent) are not very/not at all knowledgeable about federal and state health care exchanges.
  • Almost half (49 percent) are not very/not at all knowledgeable about health reimbursement accounts.
  • 25 percent are not very/not at all knowledgeable about flex spending accounts.
Even though educating employees is a low priority, helping workers learn how to effectively manage their health care choices presents an opportunity for employers to demonstrate they care about their employees, and to curb potential absenteeism, low morale and low productivity.
Controlling costs
To control their health care expenses, businesses are choosing new health plans that are shifting active management of health care decisions to employees. According to the report, more than half (53 percent) of employers have implemented a high-deductible health plan (HDHP) during the past three years—a trend that shows no sign of slowing. A 2012 Employer Health Plan Study by J.D. Power and Associates found that 47 percent of employers say they “definitely” or “probably” will switch to a defined contribution health care plan.[1]
Yet, even with the shift toward HDHPs, defined contribution plans and the looming impact of state and private insurance exchanges, more than half of workers (55 percent) have done nothing to prepare for possible changes to the health care system.[2]
The U.S. government predicts that household out-of-pocket health care expenses will reach an average of $3,301 per year by 2014.[3] Despite these figures, the report found that only 23 percent of workers are saving more in anticipation of potential increases in medical costs, nearly half (46 percent) have less than $1,000 in savings to use for out-of-pocket expenses associated with an unexpected serious illness or accident, and 25 percent of employees have less than $500.
These findings are from the third annual Aflac WorkForces Report, a national study that analyzes the trends, attitudes, and use of employee benefits. The 2013 results are from an online survey of nearly 1,900 benefits decision-makers and more than 5,200 U.S. workers, conducted in January 2013 by Research Now and released by Aflac.
To learn more about the 2013 Aflac WorkForces Report and to read the in-depth articles on Consumer-Driven Health Care, “The Competitive Edge,” “Benefits Matter,” and “Growing Need for Voluntary Products,” visitAflacWorkForcesReport.com.

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By Ayo Mseka
Editor-In-Chief
Advisor Today

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