Boomer Esiason is 2014 LIAM Spokesperson

September 2nd, 2014, No Comments, be the first ».

Boomer Esiason is returning for a second year as the celebrity spokesperson for Life Insurance Awareness Month (LIAM), the industrywide campaign that Life Happens coordinates each September to encourage all Americans to take stock of their life insurance needs.

When the retired NFL MVP quarterback was invited to serve as the LIAM spokesperson for 2014, he jumped at the chance to represent the life insurance industry again and to help educate consumers about the importance of life insurance.

“When a parent dies and there’s no life insurance, life becomes very tough, very fast. My dad, two sisters and I experienced that financial hardship firsthand when my mom died when I was just 7,” says Esiason. And that’s the message he’ll be sharing with the American public through his national TV and radio public service announcements.
The LIAM campaign also offers you the perfect opportunity to talk to people in your community about their life insurance needs—at a time when life insurance may already be on their minds.

Life Happens offers you a wide range of tools and resources to make that job easier. Visit the organization’s website at and you will find lots of valuable resources, including:
• Exclusive interviews and background materials
• Flyers for print and digital distribution
• Social-media outreach and content
• Logos for your LIAM communications

For more information, contact Matt Derrick at



Program to address industry need for more financial advisors

August 14th, 2014, Comments Off.

The financial services firm Edward Jones is partnering with Securities Training Corporation to help prepare students for a career as a financial advisor, according to a news release issued by Edward Jones. The partnership was formed to encourage more students to consider a career as a financial advisor.

Beginning this fall, Kansas State University will offer a credit course that prepares students to take the Series 7 exam. All materials used by faculty, as well as training provided to these instructors, will be provided by STC with the $5,000 cost paid by Edward Jones. The financial services firm has committed to pay the cost of adding this course to the curricula of 10 universities that currently offer a financial planning sequence.

The partnership is a step in the right direction, says NAIFA President John Nichols. According to the GAMA Foundation’s Advisor 2020, sponsored by NAIFA, the demand for insurance and financial advisors will outpace the average growth of the U.S. workforce by 2020. However, the pool of candidates for these jobs will begin to shrink as the numbers of college graduates and early career changers decline.

NAIFA is developing programs to prepare its members for the changes and opportunities described in Advisor 2020.