Life Happens Makes Your LIAM Planning Easy

July 28th, 2014, No Comments, be the first ».

Turnkey marketing resources for Life Insurance Awareness Month make putting a campaign together a snap.

Many of us dream of an “easy” button. Instantly clean car! Folded laundry put away! Papers on desk magically filed! What about an easy button for a month-long marketing campaign? Done!

The nonprofit organization Life Happens, which coordinates September’s Life Insurance Awareness Month, has created LIAM marketing resources that will allow you to run a marketing blitz in September with minimal effort. Easy! And as a NAIFA member benefit, you can access all these resources for free.

From leveraging the star power of NFL MVP quarterback Boomer Esiason, who is again this year’s celebrity spokesperson, to moving videos, to prewritten social media posts, it’s all there for you to pick and choose from. The range of materials will allow you to reach out to prospects and clients how they like to be contacted: in person, by mail, email or social media.

To access this wealth of material, go to the new Life Happens members-only site at You’ll be asked to create an account, if you haven’t already (choose NAIFA as your professional affiliation). Once signed up, you’ll have free access to all the content that’s there, including:

  • A pre-recorded webinar designed to help you pull together your campaign.
  • Downloadable flyers that range from serious to motivational to funny, which you can send to clients and prospects by mail or email
  • Great spokesperson related materials including Boomer Esiason’s Real Life Story, a flyer aimed at Millennials and some great quotes to use on social media
  • Videos you can link to from your website or in an email, including a funny “hidden camera” video that features Boomer
  • Life insurance related “infosnacks” and “hints” you can post on your website or share via email or on social media sites
  • A social media content plan that gives you prewritten Facebook posts and Tweets that you can use throughout September
  • Access to great marketing “giveaways” that tie LIAM spokesperson Boomer Esiason’s passion for football to life insurance. These give you a novel way to reach out during September … and much more

The groundwork’s been laid out for you, so it’s time to get your hands on these great resources and get your month planned out.

Google Campaign Expands Consumer’s Ability to Connect with NAIFA Members

June 6th, 2014, Comments Off.

Online tool directs consumers to NAIFA members;
Members encouraged to update their NAIFA profile today

NAIFA has expanded its outreach to consumers with a new Search Engine Marketing (SEM) campaign utilizing a Google ad word/phrase buy of more than 200 keywords related to insurance and financial advising. The campaign leverages consumers’ increased use of the Internet in their search for products and advisors who sell life insurance and annuities, health insurance and employee benefits, multiline, and financial advising and investments.

“As the premiere financial services association, we are pleased to invest in this campaign that will enhance consumers’ ability to access NAIFA members,” NAIFA President John Nichols said. “Consumers are relying more on the Internet to research different types of insurance and financial products, but they still need to connect with agents and advisors to help them make informed choices and purchase decisions. This tool will facilitate their ability to find a professional who follows ethical business practices and is located in their local market. With this campaign under way, NAIFA members must visit their profile to ensure their contact information is up to date!”

How it works

Individuals searching for insurance and financial advice by entering keywords may see a link to NAIFA’s “Agent Locator” tool. The tool allows consumers to search for a NAIFA member by name, state or zip code. A second search filter allows them to find members by products and practice specialty. The campaign reaches outside typical consumer searches for insurance help and includes shopping sites, map applications, image search, social media groups and search partners.

To maximize the benefits of the campaign, NAIFA members should visit the NAIFA Member Profile System today to ensure their contact information is up to date.

The information in your profile will be used only by NAIFA. To update your profile, follow these steps:

  • On the home page of the NAIFA website go to “My Profile” at the top of the screen.
  • To login to the NAIFA website, you will need your user name, which is your NAIFA member id number, and your password, which is your last name, first letter capitalized. If your last name is five characters or less please add naifa (all lowercase) to your last name.
  • Once you are logged in to the NAIFA website and click on “My Profile,” you’ll have access to your personal profile page.
  • Take a moment to update your profile with your communication preferences and demographic information.

Attention NAIFA members approved to sell products from healthcare exchanges:

Members who have completed the federal and/or state-based health insurance exchange training and are approved to sell and service products from the exchanges should update their NAIFA member profile by checking the FFM (Federally-Facilitated Marketplace) Training Completed box.

For assistance, please contact the NAIFA Member Service Center at or 877-866-2432.