Posts Tagged ‘life happens’

Boomer Esiason’s Got Your Back

August 5th, 2014, Comments Off on Boomer Esiason’s Got Your Back.

Boomer messageMost of us know Boomer Esiason as the former MVP quarterback and current TV sports commentator. You may also tune into his nationally syndicated radio show “Boomer & Carton.” But Boomer is so much more than his public persona. He’s also a family man who speaks movingly about the power of life insurance. That’s because when he was just 7, his mother, Irene, died of cancer without any life insurance.

“When a parent dies and there’s no life insurance, life becomes very tough, very fast,” says Boomer. “My dad, two sister and I experienced that financial hardship firsthand when my mom died.”

A message for you

While Boomer turned his talent at football into a successful career, that early life lesson stayed with him. He’s now a passionate advocate of life insurance. That’s why Life Happens, which created and has coordinated Life Insurance Awareness Month (LIAM) over the last 10 years, asked him to share his story for a second year.

He’s got a special message for us, as an industry, and promises, “This September, I’ve got your back!” You can watch his video here. Be sure to share the link with those you work with to get everyone on board:

And one for consumers

Plus, Boomer has a message for the public. Last year, his TV public service announcement about the importance of life insurance was in the top 8 percent of all PSAs aired nationally. This year it will again be televised from September through December.

You can watch his PSA message at, and then be sure to share it with your clients and prospects to open up the door for a conversation about life insurance. His message will resonate with those who see it because Boomer is truly passionate about protecting his family with life insurance. “I learned at an early age that no one is guaranteed a tomorrow. That’s why I’d tell all parents, ‘Just imagine if something happened to you and you hadn’t purchased life insurance. The people left behind will feel the brunt of your mistake,’” says Boomer.

Resources You Can Use

In addition to the PSA, Life Happens had created a wide range of consumer resources that feature Boomer, from a candid video, to downloadable flyers, to social media posts that you can share with prospects to get them thinking about their life insurance needs. As a NAIFA member benefit, these resources are free for you to use and distribute. To gain access, log onto your account at If you haven’t created an account yet, it just takes a moment, and be sure to choose NAIFA as your affiliated organization.

To leverage Boomer as spokesperson, you can access two new videos, which you can share or link to:

Additional Boomer resources available here:

  • Boomer’s Real Life Story downloadable flyer
  • 5 Minutes With Boomer downloadable flyer
  • Boomer’s advice to Millennials: “Taking the Next Step” downloadable flyer
  • Pre-approved quotes from Boomer for social media

These spokesperson resources, along with a whole host of additional LIAM resources, are available at Life Happens’ industry-only site at Check them out today and get a jumpstart on your LIAM plans.


By Maggie Leyes

Maggie Leyes oversees content strategy at Life Happens.


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May Is Disability Insurance Awareness Month

May 1st, 2014, Comments Off on May Is Disability Insurance Awareness Month.

May is Disability Insurance Awareness Month, the month-long campaign spearheaded by Life Happens to promote the benefits of disability income insurance among consumers. The DIAM campaign is the perfect platform you need to talk to your clients and prospects about this important coverage.

This conversation doesn’t have to be difficult. You can start by showing your prospect or client a realLIFEstory video ( These videos illustrate how real families and businesses benefited from insurance, including DI, in their time of need.

The story of Bill Reid is a good example. DI insurance gave this young, single man a bright future when a terrible car accident left him unable to work again. You can see and share Bill’s story at

Seeing DI insurance in action motivates people to consider purchasing DI insurance. In fact, an independent online survey found that people were 94 percent more likely to consider buying DI insurance after being exposed to a realLIFEstory video like Bill’s than those who were not.

Bill’s realLIFEstory video is just one of many DI insurance marketing tools and resources that Life Happens has for you to use during the DIAM campaign—and beyond.

Other videos include:

  • Print and electronic DI marketing pieces
  • A range of short DI videos, from serious to humorous
  • Prewritten DI social-media content
  • Info-statistics and “Life Hints” that focus on DI
  • Newly redesigned Disability Insurance Needs Calculator

Your NAIFA membership gives you exclusive access to these resources. Go to and start improving your DI insurance sales today.

More resources in Advisor Today

As you promote your DI products and services, you might also find useful the following articles featured in the May/June 2014 issue of Advisor Today:

  • Powering Up Your DI Sales—by Corey Anderson
  • Three Easy Ways to Grow Your DI Sales –by K. Keith Pellerin
  • How to Sell DI with Conviction—by Rosemarie Rossetti



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