Posts Tagged ‘Life insurance’

Insure Your Love – Download Campaign Materials Now

January 22nd, 2014, Comments Off.

People buy life insurance because they love someone and want to protect them financially. Life insurance is love insurance, which makes February–the month of love–the perfect time to reach out to consumers about their life insurance needs.

The Insure Your Love campaign, coordinated by LIFE, allows you and your producers to use emotion or humor when reaching out to consumers about a topic that is most often approached in a serious or dry way.

Chose from dozens of resources: There’s an Insure Your Love resource to meet every need–print, video and online–making it easy to pull together a great marketing campaign. Download the list of resources here.

Take advantage of social media: Love, humor and emotion all work well on social media, making it the perfect way to reach out to consumers during your campaign. LIFE has prepared a month of prewritten Facebook posts and tweets. This can also be passed on to producers. Download the Social-Media Content Guide here.

Normally, we present our campaign tools in an online format. However, we are in the final stages of redesigning our website and our members-only area. I think you’re really going to like the final product, but until then, thanks for bearing with us!

Matt Derrick
Executive VP of Programs and Marketing
LIFE Foundation


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LIFE Foundation accepting applications for realLIFEstories; deadline is Dec. 16

November 18th, 2013, Comments Off.

Stories connect us. When we want to motivate prospects and clients, one of the most successful ways is through storytelling. And some of the most powerful stories in the industry are the LIFE Foundation’s realLIFEstories videos.

In fact, during this past September’s Life Insurance Awareness Month, an independent survey found that people who viewed a realLIFEstories video were 57% more likely to consider purchasing life insurance than those who had not1… realLIFEstories like that of agent Christie Trahan, who convinced a young mom, Summer, to protect her son’s future with life insurance, just months before she passed away. Watch their moving realLIFEstory here.

But these are not just “other people’s” stories. These can be your stories.

Each year new stories are gathered through the LIFE Foundation’s realLIFEstories Client Service Recognition Program. To participate, submit a personal story that demonstrates how insurance in which you helped a family or business put in place (such as life, disability or long-term care) made a difference in a time of great need.

If your story is chosen, you and your clients will be featured in a video that will be used in a national public educational awareness campaign, as well as receive an all expense-paid-trip to San Diego to be honored at NAIFA’s annual conference next September.

In addition, there are career benefits to having your story featured nationally. NAIFA member Peter Busse, who received the realLIFEstoreis Client Service Recognition in 2012 when he shared the story of how he helped the Montes de Oca family, says the benefits have had a ripple effect in his practice. He’s able to offer the flyer and video to all his clients, it’s allowed him to grow his Facebook fan following and he’s increased his exposure locally and regionally through presentations that he’s been asked to give.

Be a part of this great program. Fill out the online application today at The application deadline is Monday Dec. 16, 2013.

Please contact Julie Holsinger at or call (202) 464-5000 ext: 4446, with any questions you have.


By Julie Holsinger, Manager of Consumer Education Programs, LIFE Foundation


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